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Current Projects

 

Project #1 Title:  Corporate Identity Manual

Project Description:  Create a corporate identity manual (including standards of use) to facilitate a uniform Agency image and promote a consistent Agency brand.  This project will apply to both Navigator and Pioneer brands and will include outcomes such as:

  1. Codification of the exact color, font, image size, application, placement, etc. of the Agency logo and tag line.
  2. Identification of documents currently in use by the Agency such as letterhead, memo, spreadsheets, business cards, thank you cards, proposal paper, proposal folders, prospecting materials, etc. that are branded and currently in use by the Agency.
  3. Creation of a system of quality control for the uniform appearance of the items identified in item #2 above.
  4. Creation of a catalog system of all branded printed materials identified in item #3 above.
  5. Creation of a “warehouse” of brand images that can be conveniently retrieved for use by printers, advertisers, venders of “give-a-ways” such as pens, golf balls, shirts, etc.
  6. Creation of a “warehouse” of images that can be used in the development of new marketing materials.
  7. Installation of branded letterhead, memo, spreadsheets, proposal paper, into the agency management software system.
  8. Other tasks necessary for the successful completion of this project.

Project #2 Title:  Development of the Moss Insurance Agency, Inc. corporate identity.

Project Description:  Moss Insurance Agency, Inc. operates two agency brands.  They are the Navigator Truck Insurance Agency and Pioneer Business Insurance Agency.  They both have their own logo and tag line.  Moss Insurance Agency, Inc. does not.  The purpose of this project is to develop the identity of Moss Insurance Agency, Inc. This project will include outcomes such as:

  1. Creation of a Moss Insurance Agency, Inc. logo.
  2. Creation of a Moss Insurance Agency, Inc. tag line.
  3. Application for the registration of the Moss Insurance Agency, Inc. logo and tag line with the United States Patent and Trademark Office.
  4. Integration of the Moss Insurance Agency, Inc. identity into the Corporate Identity Manual.
  5. Other tasks necessary for the successful completion of this project.